网络弹窗行为非正当性初论
范晓伟1, 范梦遥2
1. 邯郸开放大学, 河北 邯郸 056002;
2. 海南大学, 海南 海口 570228
起止页码: 61--65页
DOI:
摘要：
当今社会互联网已高度普及，网络生活已成为人们社会生活不可或缺的重要部分，但网络弹窗的恣意妄为，大大降低了人们网络生活的质量。网络弹窗起源于图形化用户界面，将网络弹窗用于网络广告营销，本是社会生产力进步的表现，但网络弹窗的异变发展，使之偏离了正当性的轨道。现行广告法及网络安全法因立法侧重不同，均无法根治网络弹窗行为所带来的社会问题，应当建立以《网络行为管理法》为基础的多层次法律制度体系，才能实现对网络弹窗行为的有效治理。
Discussion on the Illegality of Internet Pop-up Behavior
FAN Xiao-wei1, FAN Meng-yao2
1. Handan Open University, Handan, Hebei 056002;
2. Hainan University, Haikou, Hainan 570228, China
Abstract:
In today's society, the Internet has been highly popularized, and the network life has become an indispensable part of people's social life. However, the reckless act of the network pop-up window has greatly reduced the quality of people's network life. The network pop-up originated from the graphical user interface. Using the network pop-up for network advertising marketing is the performance of the progress of social productivity, but the abnormal development of the network pop-up makes it deviate from the track of legitimacy. The current advertising law and network security law cannot eradicate the social problems caused by network pop-up behavior due to different legislative emphasis. We should establish a multi-level legal system based on the network behavior management law, so as to realize the effective governance of network pop-up behavior.
收稿日期: 2021-12-24
基金项目: 河北省高等教育科学研究“十四五”规划立项课题《网络弹窗行为非正当性研究——以现代远程教育为起点》（GJXH2021-268）
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