河北成教在线平台的传播策略研究
姜心怡
河北广播电视大学, 河北 石家庄 050080
起止页码: 43--47页
DOI:
摘要：
新媒体时代的到来，为教育行业的发展带来了新的契机。河北成教在线正是在互联网技术发展的背景下应运而生，凭借其便捷、实时的优点助力成人教育优质教学资源的交流与共享。但是当前的河北成教在线系统仍在影响力、交互力、传播力等方面存在不足，通过总结梳理河北成教在线平台在推广中所遇到的痛点和难点，探索其传播效果与传播策略，从实务的角度帮助河北成人高等教育在线平台梳理传播内容和策略。通过对河北成教在线的研究，能为其提供实现良好传播的合理化建议，并为河北省级成人高等教育信息化提供切实可行的传播策略，真正实现人人皆学、处处可学、时时能学的教育愿景。
Research on the Communication Strategy of Hebei Adult Education Online Platform
JIANG Xin-yi
Hebei Radio & TV University, Shijiazhuang, Hebei 050080, China
Abstract:
The advent of the new media era has brought new opportunities for the development of the education industry. Hebei Adult Higher Education Online came into being under the background of the development of Internet technology. With its convenient and real-time advantages, it facilitates the exchange and sharing of high-quality teaching resources for adult education. However, the current Hebei Adult Education Online System still has deficiencies in terms of influence, interaction, and communication. By summarizing the pain points and difficulties encountered in the promotion of the Hebei Adult Higher Education Online Platform, and exploring its communication effects and strategies, it helps Hebei Adult Higher Education Online Platform to sort out the dissemination content and strategies from a practical perspective. Through the study of Hebei Adult Education Online, it can provide reasonable suggestions for achieving good communication, provide practical communication strategies for the informationization of adult higher education in Hebei province, and truly realize the educational vision that everyone can learn, can learn everywhere, and can always learn.
收稿日期: 2020-02-10
基金项目: 河北省高等学校人文社会科学研究青年基金项目《河北成人高等教育信息化的传播策略研究》（SQ191146）
参考文献：
[1]闻立欧, 郭伟. 部分虚拟学习环境综述与问题讨论[J]. 设计, 2016(1):108-109.
[2]柳玉婷. 微信公众平台在移动学习中的应用研究[J]. 软件导刊, 2013(10):91-93.
[3]袁淑雯, 钱丰收, 李翔. 高校继续教育网上教学支持服务体系的构建研究——以安徽继续教育网络园区为例[J]. 安徽广播电视大学学报, 2016(3):64-68.