数字化时代开放大学广告学专业发展路径探析
张玲
国家开放大学 文法教学部, 北京 100039
起止页码: 19--22页
DOI: 10.13559/j.cnki.hbgd.2018.02.004
摘要：
广告学专业作为应用型学科,在数字化革命浪潮下,其既有专业定位、课程设置与教学内容、资源建设机制、教学组织实施等均面临巨大挑战;同时,数字传播时代也给广告学专业发展带来了新机遇,在新旧交替的历史变革期,以市场为导向调整专业定位、搭建课程平台以拓展专业空间、实行多样化的课程资源建设机制、全网络扁平化教学模式改革是较为理想的发展路径。
Analysis of the Development Path of Advertising Specialty in the Open University in the Digital Era
ZHANG Ling
School of Arts & Law, The Open University of China, Beijing 100039, Chaina
Abstract:
Under the wave of digital revolution,advertising specialty is facing great challenges in their professional orientation,curriculum design and teaching contents,resources construction mechanism,teaching organization and implementation.At the same time,the digital communication era also brings new opportunities for the professional development of advertising science.In the historical transformation period of new and old alternation,it is an ideal development path such as adjusting professional orientation according to market demand,setting up curriculum platform to expand professional space,adopting a variety of curriculum resources construction mechanism and taking the reform of the full network flat teaching mode.
收稿日期: 2018-02-06
基金项目:
参考文献：
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