《北洋官报》所载广告问题探析
翟砚辉, 裴泽宇
北京交通大学海滨学院, 河北沧州 061199
起止页码: 9--13页
DOI:
摘要：
广告是《北洋官报》刊登的重要内容,对其进行专题研究,具有重要意义。《北洋官报》的广告业务,拥有较为先进的技术条件,采用现代经营理念,运用"图片、注意消费者心理"等方式刊载了涉及"金融类、商业类、文教类、工业类、交通类、社会类"的大量广告,曾取得了不错的效果。《北洋官报》广告呈现出近代色彩,具有进步意义,但后期经营却逐渐下滑。
Analysis of the Advertisements in the Beiyang Official Newspaper
ZHAI Yan-hui, PEI Ze-yu
Haibin College, Beijing Jiaotong University, Cangzhou, Hebei 061199, China
Abstract:
Advertisment is an important part of the Beiyang official Newspaper,a thematic research of which has great significance.The advertising business of the Beiyang Official Newspaper had ad-vanced technology and the idea of modern management.By using pictures and paying attention to the con-sumer psychology,it published a large quantity of advertisements involving the fields of finance,com-merce,education,industry,traffic and society,which achieved good results.Its advertising business showed a modern color.However,the later part of the business gradually declined.
收稿日期: 2016-10-08
基金项目:
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