二手数码产品消费影响因素及驱动机制
薛景梅, 张俊杰
河北科技大学 经济管理学院, 河北 石家庄 050018
起止页码: 48--56页
DOI:
摘要：
二手数码产品消费是践行循环经济与绿色消费的重要实践，对碳减排意义显著，但当前其市场份额仍相对较小。为探究二手数码产品消费的影响因素及其驱动机制，基于45名受访者的访谈文本，运用扎根理论的编码技术提取出7个核心影响因素，即感知刺激、认知感知、外部环境因素、个体内部因素、消费意愿、消费行为、群体异质特征，又根据“刺激—认知—意愿—行为”的逻辑主线构建二手数码产品消费驱动机制模型。结果表明：感知刺激触发认知感知，奠定认知基础；认知感知催生消费意愿，产生行为动机；内外部情境调节认知感知向消费意愿的转化；消费意愿促成消费行为发生；群体异质特征对感知刺激、认知感知、消费意愿和消费行为各环节产生差异化影响。针对研究结果，建议从强化感知刺激精准传递、优化内外部情境协同、实施群体分层策略三方面入手，以进一步激发二手数码产品消费潜力，助力经济绿色转型与可持续发展。
Influencing Factors and Driving Mechanism of Second-Hand Digital Product Consumption
XUE Jingmei, ZHANG Junjie
School of Economics and Management, Hebei University of Science and Technology, Shijiazhuang, Hebei 050018, China
Abstract:
The consumption of second-hand digital products is an important practice of circular economy and green consumption, which is of great significance for carbon reduction. However, its current market share is still relatively small. To explore the influencing factors and driving mechanisms of second-hand digital product consumption, 45 respondents are interviewed. Seven core influencing factors are extracted with the coding technology of Grounded Theory, namely perceptual stimulation, cognitive perception, external environmental factors, individual internal factors, consumption willingness, consumption behavior, and group heterogeneous characteristics. Based on the logical main line of “stimulus-cognition-willingness – behavior”, a model of the consumption-driven mechanism for second-hand digital products was constructed. The results show that perceptual stimuli trigger cognitive perception and lay the cognitive foundation. Cognitive perception gives rise to the willingness to consume and generates behavioral motivation. Internal and external situations regulate the transformation of cognitive perception into consumption willingness. Consumption willingness promotes consumption behavior and drives the occurrence of behavior. The heterogeneous characteristics of groups have differentiated influences on each link of perceived stimulus, cognitive perception, consumption willingness and consumption behavior. Based on the research results, three aspects — strengthening the precise transmission of perceptual stimuli, optimizing the coordination of internal and external scenarios, and implementing group stratification strategies should be stressed, in order to further stimulate the consumption potential of second-hand digital products and contribute to the green transformation and sustainable development of the economy.
收稿日期: 2025-10-13
基金项目:
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