文化艺术教育赋能银色文创产业与老年文化消费市场探索
王燕
齐鲁师范学院 地理与旅游学院, 山东 济南 252000
起止页码: 26--31页
DOI:
摘要：
文化艺术教育与银色文创产业、老年文化消费市场的关联日益紧密。当前，银色文创产业逐步兴起但特色不足，老年文化消费市场潜力释放却供需衔接不畅。文化艺术教育能为银色文创产业注入创意灵感，提升产品文化内涵，同时可丰富老年群体精神生活，激发其文化消费意愿，不过二者发展仍面临供给侧产品同质化、需求侧消费动力不足、协同层面联动机制缺失等问题。为此，应通过打造特色银色文创产品、构建多元化老年文化艺术教育体系、强化政策扶持及加强市场宣传引导，推动文化艺术教育有效赋能产业与市场繁荣。
An Exploration of the Empowerment of Cultural and Artistic Education on Silver Cultural and Creative Industry and Cultural Consumption Market for Seniors
WANG Yan
School of Geography and Tourism, Qilu Normal University, Jinan, Shandong 250200, China
Abstract:
The cultural and artistic education, silver cultural and creative industry and cultural consumption market for seniors are closely connected. Currently, the silver cultural and creative industry is gradually emerging but lacks distinct features, while the cultural consumption market for seniors is releasing great potential yet faces poor coordination between supply and demand. Cultural and artistic education can inject creative inspiration into the silver cultural and creative industry and enhance cultural depth of the products. It can also enrich the spiritual life of the elderly and stimulate their willingness for cultural consumption. However, the development of both still faces issues like product homogenization on the supply side, insufficient consumption motivation on the demand side, and lack of linkage mechanisms at the collaborative level. To address these problems, it is necessary to promote cultural and artistic education to effectively empower the prosperity of the industry and the market by creating distinctive silver cultural and creative products, establishing a diversified cultural and artistic education system for the elderly, strengthening policy support, and enhancing market promotion and guidance. Key words: cultural and artistic education; silver cultural and creative industry; cultural consumption for the senior; silver economy
收稿日期: 2025-9-30
基金项目:
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