基于社会教育的长城文化资源数字化保护组态路径——以“云游长城”为例
贾一诺1,2, 张乐1,2, 李佳慧2
1. 河北经贸大学 长城文化经济带绿色发展研究中心, 河北 石家庄 050061;
2. 河北经贸大学 旅游学院, 河北 石家庄 050061
起止页码: 91--97页
DOI:
摘要：
以“云游万里长城”小程序为案例，通过模糊集定性比较分析（fsQCA）方法对271份青年用户问卷数据进行分析，揭示了文化遗产游戏化对社会教育效果的影响路径与机制，构建了基于社会教育的长城文化资源数字化保护组态路径。形成高社会教育效果的三条关键组态路径，即全面体验增强型、情感依恋驱动型及记忆唤醒重温型，均以游戏机制、游戏美感、感知易用性与临场感等为核心要素；非高社会教育效果主要由全面体验缺乏型和虚拟体验失衡型两类路径引发，共同点在于游戏美感感知的缺失；高与非高社会教育效果的实现机制呈现不对称性，即促进社会教育效果产生与抑制社会教育效果提升的因素并不相同。
Configuration Path of Digital Protection of Great Wall Cultural Resources Based on Social Education——Taking “Yunyou the Great Wall” As an Example
JIA Yinuo1,2, ZHANG Le1,2, LI Jiahui2
1. Research Center for Green Development of Great Wall Cultural Economic Belt, Hebei University of Economics and Business, Shijiazhuang, Hebei 050061;
2. School of Tourism, Hebei University of Economics and Business, Shijiazhuang, Hebei 050061, China
Abstract:
Taking the mini program “Yunyou the Great Wall” as an example, the study analyzes the data of 271 questionnaires of young users through fuzzy set qualitative comparative analysis (fsQCA), reveals the path and mechanism of the influence of gamification of cultural heritage on the social education effect, and constructs the configuration path of digital protection of the Great Wall cultural resources based on social education. Three key configuration paths to form a high social education effect: comprehensive experience enhancement, emotional attachment drive and memory awakening and reliving, all of which take game mechanism, game aesthetic feeling, perceived ease of use and presence as core elements; The effect of non-high social education is mainly caused by two paths: the lack of comprehensive experience and the imbalance of virtual experience. The common point is the lack of aesthetic perception of games. The realization mechanism of high and non-high social education effect is asymmetric, that is, the factors that promote the social education effect and inhibit the improvement of social education effect are not the same.
收稿日期: 2025-5-13
基金项目: 2022年度河北省社会科学发展研究课题“数字文旅推动长城国家文化公园河北重点区段保护与建设研究”（20220303063）
参考文献：
[1]张晟铭. 游戏化在文化遗产价值传播中的应用[D]. 西安：西北大学， 2017.
[2]许敏，朱康有. 在加强新时代青年的历史教育中推动文化传承发展[J]. 人民论坛·学术前沿， 2023（15）： 109-111.
[3]HUNICKE R, LEBLANC M, ZUBEK R. MDA: A formal approach to game design and game research[C]//Proceedings of the AAAI Workshop on Challenges in Game AI. 2004, 4(1): 1722.
[4]赵喜梅. 社会化媒体环境下用户信息搜索行为影响因素研究——基于TAM与TTF整合模型[J]. 信息资源管理学报， 2017（2）： 50-58.
[5]KUSUMA G P, WIGATI E K, UTOMO Y, et al. Analysis of gamification models in education using MDA framework[J]. Procedia Computer Science, 2018, 135: 385-392.
[6]徐菲菲，黄磊. 景区智慧旅游系统使用意愿研究——基于整合TAM及TTF模型[J]. 旅游学刊， 2018（8）： 108-117.
[7]王馨，白凯. 临场感对虚拟旅游参与者情感体验的影响——基于时间失真的中介作用和视觉感知的调节效应[J]. 旅游科学， 2023（2）： 155-174.
[8]ESCOBAR-RODRÍGUEZ T, CARVAJAL-TRUJILLO E. Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model[J]. Tourism management, 2014, 43: 70-88.
[9]LI Q, LI X, CHEN W, et al. Involvement, place attachment, and environmentally responsible behaviour connected with geographical indication products[J]. Tourism Geographies, 2023, 25(1): 44-71.
[10]JI F Y,WANG F,WU B H. How does virtual tourism involvement impact the social education effect of cultural heritage?[J]. Journal of Destination Marketing & Management, 2023, 28: 100779.
[11]杜运周，贾良定. 组态视角与定性比较分析（QCA）：管理学研究的一条新道路[J]. 管理世界， 2017（6）： 155-167.
[12]RAGIN C C. Set relations in social research: Evaluating their consistency and coverage[J]. Political Analysis, 2006, 14(3): 291-310.