数字经济时代企业私域流量的获取与管理路径
谢静
重庆外语外事学院, 重庆 401120
起止页码: 66--69页
DOI:
摘要：
在数字经济时代，企业私域流量的获取与管理成为提升品牌价值和竞争力的关键。私域流量不仅增强了企业的数据能力，还具备可持续获取和个性化管理的特点，对企业而言至关重要。企业利用数据驱动的方法能更有效地吸引和保留目标客户，进行用户体验管理和精细化运营，促进品牌价值的建设。在实现逻辑上，私域流量的获取应以数据驱动为基础，注重用户体验和精细化运营，与品牌建设互动。为了实现私域流量的获取与管理，企业利用多渠道深度融合引流，借助用户参与运营实现增长，以个性化内容创新留住流量，并利用数据分析进行优化，实现私域流量的最大化利用和优化。
Access and Management Path of Enterprise Private Domain Traffic in Digital Economy Era
XIE Jing
Chongqing University of Foreign Languages and Foreign Affairs, Chongqing 401120, China
Abstract:
In the digital economy era, acquiring and managing enterprise private domain traffic has become crucial for enhancing brand value and competitiveness. Private domain traffic not only enhances enterprises’ data capabilities but also features sustainable acquisition and personalized management, which is essential for enterprises. By adopting a data-driven approach, enterprises can more effectively attract and retain target customers, manage user experience, refine operations and promote brand value building. The implementation logic for acquiring private domain traffic should be based on data-driven strategies that focus on user experience, refined operations and brand interaction. To achieve the acquisition and management of private domain traffic, enterprises utilize deep integration of multi-channel drainage to drive growth through user participation in operations while retaining traffic with innovative personalized content. Data analysis is used for optimization to maximize utilization and optimization of private domain traffic.
收稿日期: 2024-5-20
基金项目: 2022年度重庆市教委科学技术研究计划项目“新商科理念下数字化赋能成渝经济圈发展路径研究”（KJQN202202303）
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