河北省文体旅融合研究——体验内核与高质量发展推进路径
贾一诺, 张璇, 赵瑞华
河北经贸大学 旅游学院, 河北 石家庄 050061
起止页码: 54--58页
DOI:
摘要：
随着2022年北京冬奥会、冬残奥会的成功举办，河北省进入后冬奥时代，也对河北文体旅融合发展提出了新的时代要求与召唤。对行业现状进行梳理后发现，河北省文体旅融合在“方向规划”“融合深度”“有效宣传”等方面仍有欠缺。文化、体育、旅游互相关联、优势互补，因其不同的体验特征与感知偏好在融合过程中承担不同的作用。因此，要实现河北省文体旅融合的高质量发展，就要注重多主体和谐共融、创新产品供给形式、关注游客体验感受，推动河北省文体旅融合实践迈向更高的台阶。
Research on the Integration of Culture, Sports and Tourism in Hebei Province——Experience Kernel and the Path of High-quality Development
JIA Yinuo, ZHANG Xuan, ZHAO Ruihua
School of Tourism, Hebei University of Business and Economics, Shijiazhuang, Hebei 050061, China
Abstract:
With the success of the 2022 Beijing Winter Olympics and Winter Paralympics, Hebei Province has entered the post-Winter Olympics era, which also puts forward a new era of requirements and calls for the development of the integration of culture, sports and tourism in Hebei. After sorting out the current situation of the industry, it is found that the integration of culture, sports and tourism in Hebei Province still lacks in the aspects of direction planning, integration depth and effective publicity. Culture, sports and tourism are interrelated and complementary, and play different roles in the integration process due to their different experience characteristics and preferences. Therefore, in order to realize the high-quality development of the integration of culture, sports and tourism in Hebei Province, it is necessary to focus on the harmonious integration of multiple subjects, innovate the form of product supply, pay attention to the experience of tourists, and promote the practice of the integration of culture, sports and tourism in Hebei Province to a higher level.
收稿日期: 2023-10-08
基金项目: 河北省文化艺术科学规划和旅游研究项目“河北省文体旅融合的体验内核与高质量发展推进路径研究”（HB22-QN040）
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