新媒体时代社会舆情引导与治理策略
王远程
中国人民大学 人口与社会学院, 北京 100872
起止页码: 89--92页
DOI:
摘要：
在互联网技术快速发展、智能手机普及的背景下，以数字信息技术为基础的新媒体形式开始出现，社会舆情传播具有了新特点，这给社会舆情引导及治理提出了新的要求。通过对新媒体时代社会舆情治理能力提升问题进行研究发现，新媒体时代社会舆情防控工作存在缺乏舆情引导常态化意识、相关政策和法规不完善、未建立专业的机构团队、舆情监测预警机制不健全等问题。针对上述问题，应树立舆情引导常态化意识、完善舆情防控相关政策和法规、建立专业的机构团队、健全舆情监测预警机制等治理策略。
Social Public Opinion Guidance and Governance Strategies in the New Media Era
WANG Yuan-cheng
School of Sociology and Population Studies, Renmin University of China, Beijing 100872, China
Abstract:
Under the background of the rapid development of Internet technology and the popularization of smart phones, new media forms based on digital information technology have begun to emerge, and the communication of public opinion has new characteristics, which puts forward new requirements for the guidance and governance of public opinion. Through the research on the improvement of social public opinion governance ability in the new media era, it is found that there are some problems in the prevention and control of social public opinion in the new media era, such as lack of awareness of normalization of public opinion guidance, imperfect relevant policies and regulations, lack of professional institutional team, and imperfect early warning mechanism in public opinion monitoring. In view of the problems, the study puts forward some governance strategies, such as establishing the consciousness of normalization of public opinion guidance, perfecting policies and regulations related to public opinion prevention and control, establishing professional institutional teams, and improving the early warning mechanism in public opinion monitoring.
收稿日期: 2023-07-10
基金项目:
参考文献：
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