文化产业管理专业在线课程教学设计创新研究——以文化市场营销课程为例
龙靖宜
广东开放大学 文化传播与设计学院, 广东 广州 510091
起止页码: 30--33页
DOI:
摘要：
在线学习效果是远程教育长期关注与研究的重点，其中教学设计是提升学习者在线学习积极性、课程内容效用性以及“师—生”“生—生”互动性的关键。文化市场营销课程是文化产业管理专业中具有代表性的专业课程之一，在支架理论与VARK学习模型基础上对其进行在线教学设计的创新改革，可以有效提升学习者在线学习效果，并对文化产业管理专业其他在线课程的优化升级具有一定借鉴意义。
Research on Creative Teaching Design of Cultural Industry Management Online Courses——The Course of Cultural Marketing as the Case
LONG Jing-yi
School of Cultural Communication and Design, Guangdong Open University, Guangzhou, Guangdong 510091, China
Abstract:
Online learning outcome is the research focus and concerned by scholars in the field of distance education, in which the teaching design is the key to improve learners' enthusiasm, course content effectiveness and interactivity of relationship between teachers and students or students and students. Cultural Marketing is one of specialized courses of Cultural Industry Management major. Based on scaffolding theory and VARK learning mode, the creative teaching reform of online teaching design can enhance learners' learning outcome effectively, and it has certain reference significance for the optimization and upgrading of other online courses of cultural industry management specialty.
收稿日期: 2022-08-17
基金项目: 广东开放大学教育教学研究与改革2018年度重点项目《基于Moodle平台的引领式在线学习活动设计与实践研究——以〈文化市场营销〉为例》（JG201801）
参考文献：
[1]赵呈领, 万力勇.Web2.0环境下的在线学习活动设计——活动理论与支架理论整合的视角[J].现代远距离教育, 2013(6):41-46.
[2]VARK[EB/OL].[2022-07-08].http://vark-learn.com/.
[3]玉淑美.论基于Moodle的引领式学习的师生交往[J]. 中国教育信息化, 2007(11):7-8.