网络直播对女性创业和消费模式的影响
卢育娟
中华女子学院, 北京 100105
起止页码: 76--79页
DOI:
摘要：
随着全媒体时代技术的发展和用户使用习惯的养成，观看直播开始成为用户的日常行为，特别是随着手机等移动终端的普及和5G技术的发展，直播也开始成为商贸企业的标配及进行创业的重要阵地。网络直播的火热带来了其特有的经济现象，对创业模式和消费模式都产生了深刻影响。女性创业更是迎来了新的模式与商机，但需警惕其引发的冲动消费以及在消费主义影响下对符号象征意义的滥用与误读等问题。
The Impact of Webcast on Women's Entrepreneurship and Consumption Patterns
LU Yu-juan
China Women's University, Beijing 100105, China
Abstract:
With the development of technology in the omnimedia era and the formation of users' habits, watching live broadcast has become a daily routine for users, especially with the popularization of mobile phones and other mobile terminals and the development of 5G technology, live broadcast has also become a standard configuration for commercial enterprises and an important position for entrepreneurship. The popularity of network broadcast has brought its unique economic phenomenon, which has had a profound impact on both entrepreneurial and consumption patterns. Female entrepreneurship has ushered in new models and business opportunities, but at the same time, we should also be wary of the problems caused by impulse consumption and the abuse and misreading of symbols under the influence of consumerism.
收稿日期: 2022-06-09
基金项目: 2021年度中华女子学院校级科研立项课题《网络直播对女性创业与消费模式的影响》（KY2021-0328）
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