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在线阅读 --河北开放大学学报 2022年4期《运用数据分析拓展开放大学招生探索》
运用数据分析拓展开放大学招生探索
孙智宏1, 陈思2
1. 河北开放大学, 河北 石家庄 050080;
2. 邢台开放大学, 河北 邢台 054000
起止页码: 25--28页
DOI:
摘要:
新时期开放大学的使命是以现代信息技术为支撑,服务本区域全民终身学习。无论学历教育和非学历教育都面临着激烈的招生竞争。数据分析主要用于商业领域,通过研究数据变化做出科学预测决策。开放大学拥有宝贵的数据资源,但在理论研究、数据获取、整理分析、预测决策、新技术运用等方面亟待加强。需要加大培训研讨力度,提高数据分析意识水平,精准挖掘潜在目标资源,专科本科培训有序衔接,合理分配媒体投放等,从而有效拓展开放大学招生。另外也需要满足学生学历能力社交等多方面需求,协调内外部竞争并注意数据信息保密管理。

Exploration on Expanding the Enrollment of the Open University by Using Data Analysis
SUN Zhi-hong1, CHEN Si2
1. Hebei Open University, Shijiazhuang, Hebei 050080;
2. Xingtai Open University, Xingtai, Hebei 054000, China
Abstract:
The mission of the Open University of China in the new era is to serve the lifelong learning of the whole people in the region with the support of modern information technology. Both academic education and non-academic education are facing fierce competition in enrollment. Data analysis is mainly used in the business field, through the study of data changes to make scientific prediction decisions. The Open University of China has plenty precious data resources, but it needs to strengthen in theoretical research, data acquisition, analysis, prediction and decision-making and new technology application. It is necessary to strengthen the data analysis training and discussion, improve the awareness of data analysis, accurately tap the potential target resources, orderly link up professional college training and undergraduate program, and reasonably allocate the media, so as to effectively expand the enrollment of the Open University of China. In addition, it is also necessary to meet the needs of students' academic qualifications, social skills and other aspects, coordinate internal and external competition, and pay attention to the confidentiality management of data and information.

收稿日期: 2022-2-14
基金项目:

参考文献:
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